Founders Dave Schmier and Michael Kanbar will remain for a period of time.
By John B. Virata
Redemption Whiskey, a whiskey maker whose portfolio includes Redemption Straight Rye Whiskey, Redemption High Rye Bourbon, Redemption Bourbon, Riverboat Rye, White Whiskey and Limited Edition Barrel Selections, has been acquired by Deutsch Family Wine & Spirits in an effort to strengthen its portfolio of spirits.
“Six years ago we entered the spirits business after almost three decades as a wine company and we have been very selective about what brands we brought into our portfolio. The addition of Redemption provides a high quality entry into the most dynamic segment of the spirits business: American Whiskey,” Peter Deutsch, CEO, Deutsch Family Wine & Spirits said in a statement released by the company. “The premium and ultra-premium segments within the Whiskey category remind me a lot of premium wine, with consumers being open to experiment, focused more on quality than slick marketing and interested in learning more about the product itself.”
Redemption whiskies are distilled in Indiana and bottled small batches in Kentucky. Each batch and bottle number is hand written on every label. Redemption whiskies and bourbons are award winning, having garnered several Gold and Double Gold medals at the 2015 San Francisco World Spirits Competition.
The founders of Redemption Whiskey, Dave Schmier and Michael Kanbar will remain with Deutsch Family Wine & Spirits for a period of time to ensure a smooth transition with distributor partners.
For more information, visit www.deutschfamily.com