Take photos of your favorite cocktails and a bottle of Sauza Tequila.
By John B. Virata
Sauza Tequila has partnered with photographer Michelle Yam in a campaign to help amateur photographers to take photographs for their social media accounts. Yam has taken over the Sauza Tequila Instagram account and will share her professional photography tips including how to evaluate angles, shadows, filters, and other aspects of the art of the photo. Sauza wants you to share your cocktail pitcher photos on its Instagram page as well. Simply tag your photos #SauzaPitcherPics. Photos must contain a pitcher of cocktails and a bottle of Sauza Tequila.
Sauza conducted a survey on cocktail lovers and photographs. Here are the results of its survey:
- 51 percent of cocktail drinkers in America who are active on social media are eager to snap photos of their drinks and share them with friends and family.
- 22 percent of cocktail paparazzi have played the role of “photo editor” by rearranging the table setting or lighting, forbidding friends to take a sip or ordering garnishes to make the drink look more appealing.
- People are far more likely to share a cocktail photo to record or celebrate an occasion (63 percent) than to make others jealous (14 percent); however, more than twice as many men as women (20 percent vs. 9 percent) admit their motivation is to evoke envy amongst their friends or followers.
- Nearly two in three social media users (65 percent) are more likely to share a photo of a margarita than any other cocktail.
- Nearly three times as many respondents say they post cocktail photos to recommend the drink to their friends or followers (39 percent) rather than show off (14 percent).
- Americans are most likely to “favorite” or “like” a cocktail photo on social media because it looks appetizing (29 percent) or is being enjoyed by the people in the picture (22 percent), rather than if the description sounds appealing (10 percent).
Photography tips from Michelle Yam:
Play with focus. Landscape photos have a larger depth of field than close-up images—the background isn’t the focal point, but provides great visual depth. To play with depths, use the tilt-shift function on the Instagram toolbar to blur out your surroundings with ease.
The view from above: While the overall cocktail certainly makes for a crave-worthy photo, sometimes the beauty is in the details. To highlight, play with distance when taking your picture—an aerial close-up of your garnishes or glassware can often be more striking than a straight-on view.
The journey is just as beautiful as the destination: From pouring the bottle to slicing the garnishes, action shots of the cocktail prep can be just as interesting as the finished product. Embrace prep materials, including the shaker and garnishes—they add different textures and colors to your shot.
Embrace color: When your environment is as beautiful as a poolside locale, experiment with different shots to incorporate the various colors. Use the ground or ledge as a neutral backdrop.