We had some stepping stones. We came out with Trilogy–a triangular cigar. It was new to the market. It had colorful packaging in a world of many tones of brown. We had three very brightly packaged products on the shelf, and because the cigar was triangular, it was different. The Trilogy was a bit of an eye-opener to the industry and made people notice.
But if I had to give you one cigar that put us on the map as a company, it would be Tempest Natural. I remember looking over at Ralph Monteiro, who’s my vice president, and we didn’t say anything. I just looked at him, kind of nodded my head like, “This is it.” He raised his eyebrows, kind of like, “I hear you.” We knew we had something special, we had something different. It was just a go. It was a flavor profile we’d never had, a style we had never had, and I knew at that moment this was our future.