It’s an age-old tale–two brothers set out to imprint their vision on the family business, and meet challenges and success head on.
For Alec and Bradley, sons of Alec Bradley Cigars founder Alan Rubin, life in the cigar industry was not always written in the stars. When the brothers were young, they were peripherally aware of the ins and outs of their father’s company. In fact, what they remember more than anything, is a sense of antipathy surrounding the tobacco culture.
Alec recalls from his childhood, “Growing up with your family in the cigar industry is a strange thing when you’re a kid. For instance, I remember my dad couldn’t come to Career Day because he sold tobacco. I remember writing a paper in elementary school about the history of tobacco in the United States, and I got a bad grade on it purely because it was about tobacco. I certainly didn’t understand the negative outlook on it. Even in my youth, I felt that what my dad did brought joy to people.”
This initial defense of the family company, and the industry itself, sparked somewhat of an interest in both sons. Although they were never pressured into working for Alec Bradley, they felt a slow and steady draw towards cigars.
Bradley says, “There was a bit of a struggle. My dad was really trying to find his way within the industry. He started the company when Alec was four and I was one. What we remember most is that the first ten years were a big push for him.”