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Maker’s Mark Announces Multiyear Partnership with Breeders’ Cup

Maker’s Mark Announces Multiyear Partnership with Breeders’ Cup

The goal of the partnership is to raise $1 million for Breeders’ Cup Charities.

By Cari Jorgensen

Have you ever raised a glass of bourbon whisky to horses? This may be your chance. Maker’s Mark has embarked on a three-year partnership with Breeders’ Cup with the goal of raising $1 million toward various Breeders’ Cup Charities.

Five limited-edition collector’s Marker’s Mark bottles will be available throughout the partnership, each featuring a different Breeders’ Cup champion: AP Indy, Cigar, Lure, Personal Ensign and Zenyatta. The bottles will also feature the silks each horse’s jockey wore. A signature cocktail featuring Maker’s Mark will be on hand at the racecourse, as well as Breeders’ Cup parties and events.

The partnership will officially begin at the 32nd Breeders’ Cup World Championships, which will be held at the Keeneland Race Course in Lexington, Kentucky on October 30 and 31. Three of the five limited-edition bottles will be released prior to the championships. The Champions for Charity event will be held on October 29 from 11 a.m. to 6 p.m. at the VIP Maker’s Mark Bourbon Lounge at Keeneland. Attendees can bid on the bottles – which will feature A.P. Indy, Lure and Personal Ensign – through a silent auction. All of the donations will go to Grayson-Jockey Club Research Foundation, Kentucky Horse Park Foundation, The Lexington Cancer Foundation, Inc., The Race for Education, Thoroughbred Aftercare Alliance and University of Kentucky Markey Cancer Center Foundation.

The fourth bottle features Zenyatta and will be released in 2016. The bottle featuring Cigar will be released in 2017.

For more information or to attend the party and silent auction, call (859) 514-9428 or visit the Breeders’ Cup Champions for Charity website. There will be 500 of each bottle available for auction. Tickets to the event include a parking pass, entrance fee, entertainment and a portion of beverage and food costs. In addition to the tickets, attendees must make a donation, which reserves the bottle(s). There is no limit on how many bottles an attendee can reserve. Donations for all three bottles run from $1200 to $6000. Individual bottles run from $400 to $2000. Attendees must also bid a minimum of $1 in the silent auction.

Can’t get enough Maker’s Mark and Breeders’ Cup? Try this Breeders’ Cup World Championship cocktail:

Keeneland Breeze with logo


Breeders’ Cup Breeze

1.5 oz. Maker’s Mark
.5 oz. Dekuyper Orange Curacao Liqueur
4 oz. Ginger Ale
Slice of Orange on top

1. Fill rocks glass with ice
2. Add Maker’s Mark Bourbon, a splash of DeKuyper Orange Curacao Liqueur and a squeeze of fresh orange
3. Top off with Ginger Ale
4. Garnish with an orange wedge

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