With increased awareness about health, wellness and fitness that has permeated our culture in recent decades comes an overall need for high-quality men’s grooming care. Services and products once thought of as exclusively geared toward women are now finding a market with men. So much so, that a number of product manufacturers and grooming facilities have started catering primarily to men. Although many, if not most, spas and salons accept both women and men, a new breed of barbershops, salons, spas and lounges are focusing on needs unique to guys. Treatments tailored specifically to men’s skin, hair removal, facial hair care, hand and foot maintenance, massages, haircuts and coloring—all have become popular enough to warrant a new business model. Not only that, but a lot of men have come to expect the highest quality in luxury during their appointments. A number of businesses are happy to oblige and have taken extra steps to create settings appealing to men, such as leather chairs, large televisions, complimentary drinks and pool tables. Some of these establishments call themselves lounges or clubs to reflect the unique atmosphere. Many even have memberships to ensure men have frequent access to popular services. Here is a look at some high-end grooming establishments catering to men.