What do you do when you’re a Latin music superstar who’s sold over 7.5 million studio albums and 100 million singles worldwide, and you also love tequila? You find a premium artisanal brand you really like, and you join forces with the company to let the masses know where they can find it. Espanita Tequila turned out to be the perfect fit, and Pitbull’s all in.
The game plan for the Grammy-winning rapper, singer and songwriter Armando Christian Perez—famously known as Pitbull AKA Mr. Worldwide—kicked in last year. In 2020, Pitbull became the brand ambassador for Espanita, a handcrafted tequila with numerous medals and distinctions for quality, creativity of packaging, and value.
Although famous for his music–Pitbull immerses himself in a diversity of endeavors as well. He began a partnership with Horizon Media to launch 305 Worldwide, a multicultural marketing agency. He’s also a philanthropist, having helped establish Sports Leadership Arts and Management (SLAM!), a tuition-free public charter school for middle and high school students. The first school opened in 2013 in Miami’s Little Havana neighborhood, where Pitbull grew up, and the organization now operates nationwide, boasting a 96-percent graduation rate.
In April 2020, Pitbull released a single titled “I Believe That We Will Win (World Anthem),” meant to inspire those affected by COVID-19. Pitbull is donating all proceeds from the song’s sales, streaming and YouTube video views to two non-profit organizations: Feeding America, which sponsors more than 200 food banks around the country; and the Tony Robbins Foundation, whose mission is to make a difference in the lives of youth, seniors, the hungry, the homeless, and the imprisoned population.
We asked Pitbull to tell us about his involvement with Espanita Tequila, and how he’s been faring during the past year through worldwide challenging times.