If you’ve been a reader of Cigar & Spirits Magazine for any length of time, you’ve noticed we feature many celebrity spirits brand owners and ambassadors. Generally, there’s a split between those folks and others who grace our pages. Some happen to be real-deal cigar enthusiasts with or without a spirits product to promote, and others enjoy the publication for themselves and want in.
Many of these high-profile celebrity brand owners have a serious passion for their liquid. NBA Hall of Famer Scottie Pippen certainly falls into that category. Scottie teamed up with spirits wunderkind Dave Phinney this year to launch DIGITS Bourbon.
DIGITS is a Tennessee five-year aged bourbon blend that comes in with a 46% ABV. The brand was launched appropriately in Chicago, where Scottie has been known to have a bit of success as a six-time NBA champion with the Bulls. DIGITS is bottled by Savage & Cooke in Vallejo, Calif., on Mare Island, and blended by master distiller Jordan Via.
We sat down with Scottie to talk about life after his illustrious career, his passion for bourbon, and his growth as an entrepreneur.