Please tell us about how you became affiliated with Clase Azul México.
Until meeting with Clase Azul in 2020, my professional experience was rooted in luxury fashion. Once I had a chance to learn more about Clase Azul, I immediately fell in love with the values and philosophy of the brand and company. I became incredibly excited about the opportunity to promote Clase Azul’s purpose as a Mexican-owned and operated luxury brand.
How rewarding is it for you that Clase Azul has achieved iconic brand status?
It’s an honor to see the global impact our brand is making with what we call our “conscious connoisseurs.” We strive to bring attention to the exquisite nature of Mexico and how our products, services and values reflect our desire to share the magic of Mexico with the world.
Please share with our readership a bit about the history of the brand, and how that tradition informs the brand today.
We are a fully Mexican-owned and operated luxury brand, established in Guadalajara, Jalisco. Arturo Lomeli founded the brand because he wanted to create exquisite spirits, and that’s what we’ve been doing for the past 25 years: offering the highest quality tequila and mezcal, created in our own distilleries with flawless attention to detail.
One of our pillars is to honor our legacy by sharing the authenticity, artistry and heart of Mexican culture with the world. As we celebrate our 25th anniversary, our goal is to become the first Mexican Luxury House, offering new experiences and products to those who seek heritage, culture and unique lifestyle offerings.
Will there be any special events for the brand’s 25th Anniversary?
We inaugurated our 25th anniversary by announcing the brand’s transformation from Clase Azul Spirits to Clase Azul México. We’ll continue to focus on high quality spirits, but are moving into hospitality experiences as well, including some new offerings in Los Cabos and New York in the immediate. We are planning to celebrate our brand’s transformation in a number of ways throughout the year, which will be revealed through upcoming announcements and of course, via our social media channels.
Clase Azul’s bottle art–your decanters–have been lauded for their artisanal craftsmanship. What are the unique aspects that make Clase Azul collectible and sought after?
Authenticity is key and we are promoters of Mexican artistry, whether it be our distillation process or the creation of our decanters. Our consumer is looking for something unique with the highest level of craftsmanship and quality. At Clase Azul México, everything we do has a human touch, and we are proud at how that cultural experience has been embraced and celebrated.
Who would you say is the typical Clase Azul drinker these days? Why would a new consumer or a seasoned connoisseur select the brand?
Our consumers are curious, adventuresome, have an appreciation for the arts, the environment and humanity among other things. We love that our customers share our product “icons” with their friends and family, creating special and exquisite moments. When luxury seekers try Clase Azul, they can expect the finest quality, beautiful craftsmanship, a captivating story and the opportunity to share the magic of Mexican culture.