What started with Yoder distressing hats in his garage has evolved into one of the most iconic storefronts in the West. With locations in Aspen, Vail, Las Vegas and an upcoming Jackson Hole location, Kemo Sabe’s line of premium hats, boots, apparel and accessories are beloved from celebrities to everyday cowboys alike.
From day one, Yoder ran the business with the motto: Make The Customer Feel Important or “MTCFI.”
“Our secret sauce is giving that experience,” explains Wendy. “It’s not about good. If you are good at what you do, are honest and helpful and explain things romantically…that’s the traditional way of doing things. Yoder really pushed that into our brains. It’s about making memories, and not just about buying something.”
But while this experience draws people in, it’s the unmatched quality of Kemo Sabe’s products that turns them into customers. Customization is at the core of their business, giving their clientele ultimate creative power to design a one-of-a-kind piece unique to them.