Now in the second year of their multi-year partnership, both Jack Daniel’s and the NBA continue to work together on blending two of America’s revered past times – basketball and whiskey. The NBA partnership is the largest in Jack Daniel’s history and officially kicked off during NBA All-Star Weekend in New Orleans last year, offering fans a chance to enjoy live entertainment, meet the Jack Daniel’s Assistant Master Distiller, experience the spirit of Lynchburg Tennessee and much more!
This year, the brand is bringing the spirit of Lynchburg to Los Angeles during the 2018 All-Star Weekend! Jack Daniel’s will once again host several activations throughout the week including both Jack Daniel’s House No. 7 and the Lynchburg General Store (some additional details below). Throughout this year, Jack Daniel’s will work with the NBA to create custom marketing and advertising campaigns, as well as offer fans various ways to get closer to both the Jack Daniel’s Brand and extensions of the NBA. The overall partnership extends to the WNBA, as well as USA Basketball with Jack Daniel’s also having visibility with the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, Oklahoma City Thunder.
JACK DANIEL’S HOUSE NO. 7
- Meet Jack Daniel’s NBA Legends as they show off their moves at the on-site mini basketball court
- Leave your mark at Jack’s Workshop as guests learn about Jack Daniel’s craftsmanship
- Experience the high energy at the RickHouse stage made of Jack Daniel’s whiskey barrels
- Experience a more in depth journey into the barrel’s role in the whiskey making process at the Charcoal Mellowing tasting bar
- Watch basketball trick shot experts as they look to make difficult shots on the Jack Daniel’s mini court
WHERE:
- Mack Sennett Studios – 1215 Bates Ave, Los Angeles, CA 90029
WHEN:
- Thursday (2/15) and Friday (2/16)
- Media Access: 8pm Event: from 9pm – 12am both nights
THE LYNCHBURG GENERAL STORE:
- Experience a taste of Jack Daniel’s style and shop locally curated products
- Participate at the Charcoal Mellowing Bar and learn about the mellowing process
- Get a virtual peek into the hometown of the Jack Daniel’s brand through the Lynchburg Travel Agency
- Receive a taste of good southern hospitality at Miss Bobo’s Bakery
- Enjoy the tunes of Lynchburg’s house folk band
WHERE:
- 903 W Olympic Blvd, Los Angeles, CA 90015
WHEN:
- Friday 2/16
- Store Hours: (Grand Opening) 11am-6pm Private Tasting Sessions: 6:30pm-7:30pm
- Saturday 2/17
- Store Hours: 11am-5pm
- Sunday 2/18
- Store Hours: 11am-6pm Private Tasting Sessions: 6:30pm-7:30pm
THE ALL STAR – by Los Angeles Mixologist and Brand Ambassador, Eric “ET” Tecosky
Ingredients:
- 1 oz. Jack Daniel’s Tennessee Whiskey
- ½ oz. Jack Daniel’s Honey
- ½ oz. Cointreau
- 1 oz. Fresh Lemon Juice
- 1 oz. Simple Syrup
Directions: Shake all with ice. Strain into a chilled cocktail glass with Hot Sugar* rim *hot sugar – 5 parts sugar, 1 part cayenne (if fresh lemon juice is not available, sub the lemon and sugar for a high quality sour mix)
